About

The Selena & Salsa Market is a vibrant, family-friendly event that brings together music, culture, and flavor in the heart of Downtown El Paso.

This exciting market features live music, Selena-inspired vendors, a salsa-tasting competition, and unique shopping experiences. Attendees can enjoy performances, discover local businesses, and engage with the community while celebrating the Queen of Tejano and the rich flavors of salsa.

One of the event’s highlights is the Selena Look-Alike Competition, where fans can showcase their best Selena-inspired style for a chance to win prizes!

Join us for a day filled with cumbia beats, delicious salsa, and unforgettable moments in honor of Selena’s legacy and the vibrant spirit of El Paso!

Become a Vendor

Bring the flavors of El Paso to the Selena & Salsa Market! We’re inviting food trucks to serve up delicious eats to our hungry guests as they shop, dance, and enjoy the festivities.

All food vendors must follow City of El Paso health and safety regulations. This may include having a Temporary Food Permit and a Food Handler Certificate if required. Vendors are responsible for meeting all necessary guidelines.

📌 Food Truck Fee: $60
📌 What You Get: A prime spot in Union Plaza, access to a steady flow of attendees, and promotional exposure.

Don’t miss the chance to fuel the fun at this one-of-a-kind event!

Registration is now closed.

Be part of the Selena & Salsa Market and showcase your unique products to a lively crowd in Downtown El Paso’s Union Plaza! We’re looking for Selena-inspired vendors, artisans, boutiques, and local businesses that want to be part of this exciting event.

All food vendors must follow City of El Paso health and safety regulations. This may include having a Temporary Food Permit and a Food Handler Certificate if required. Vendors are responsible for meeting all necessary guidelines.

📌 Vendor Fee: $50
📌 What You Get: A designated space in the market, exposure to a large audience, and promotion through our event marketing.

Spots are limited, so register now to secure your space at this vibrant celebration of music, culture, and flavor!

Registration is now closed.

Think your salsa has what it takes to be crowned Downtown’s favorite? Join the Salsa-Tasting Competition at the Selena & Salsa Market and put your flavor to the test!

We’re calling on salsa enthusiasts to bring their best recipe and let the public decide whose salsa reigns supreme.

All salsa vendors must follow City of El Paso health and safety regulations. This may include having a Temporary Food Permit and a Food Handler Certificate if required. Vendors are responsible for meeting all necessary guidelines.

📌 Entry Fee: $40
📌 What’s Included:

  • A spot in the competition area

  • Exposure to hundreds of attendees

  • A chance to win bragging rights, prizes, and the title of People’s Choice Salsa Champion

Guests will sample each salsa and vote for their favorite — so bring the heat and win the crowd!

Performers

Jezzika Sax

Happy Hour Disco

Vendors

To be announced.

Food Trucks

To be announced.

Sponsors

To be announced.