Bring the flavors of El Paso to the Selena & Salsa Market! We’re inviting food trucks to serve up delicious eats to our hungry guests as they shop, dance, and enjoy the festivities.

All food vendors must follow City of El Paso health and safety regulations. This may include having a Temporary Food Permit and a Food Handler Certificate if required. Vendors are responsible for meeting all necessary guidelines.

📌 Food Truck Fee: $60
📌 What You Get: A prime spot in Union Plaza, access to a steady flow of attendees, and promotional exposure.

Don’t miss the chance to fuel the fun at this one-of-a-kind event!

Registration is now closed.

Be part of the Selena & Salsa Market and showcase your unique products to a lively crowd in Downtown El Paso’s Union Plaza! We’re looking for Selena-inspired vendors, artisans, boutiques, and local businesses that want to be part of this exciting event.

All food vendors must follow City of El Paso health and safety regulations. This may include having a Temporary Food Permit and a Food Handler Certificate if required. Vendors are responsible for meeting all necessary guidelines.

📌 Vendor Fee: $50
📌 What You Get: A designated space in the market, exposure to a large audience, and promotion through our event marketing.

Spots are limited, so register now to secure your space at this vibrant celebration of music, culture, and flavor!

Registration is now closed.

Think your salsa has what it takes to be crowned Downtown’s favorite? Join the Salsa-Tasting Competition at the Selena & Salsa Market and put your flavor to the test!

We’re calling on salsa enthusiasts to bring their best recipe and let the public decide whose salsa reigns supreme.

All salsa vendors must follow City of El Paso health and safety regulations. This may include having a Temporary Food Permit and a Food Handler Certificate if required. Vendors are responsible for meeting all necessary guidelines.

📌 Entry Fee: $40
📌 What’s Included:

• A spot in the competition area

• Exposure to hundreds of attendees

• A chance to win bragging rights, prizes, and the title of People’s Choice Salsa Champion

Guests will sample each salsa and vote for their favorite — so bring the heat and win the crowd!