Marketing

The DMD Marketing Program is dedicated to showcasing the vitality of Downtown El Paso through a variety of messaging, to include but not limited to online content, via social media platforms, the Downtown INSIDER newsletter, our text message platform and DowntownElPaso.com. Traditional deliverables include, banners, posters and multi-media advertising. Additionally, the DMD provides further opportunities to engage Downtown with contests, giveaways, and DMD generated events, such as the Downtown Barstool Open and the Downtown Fiesta de las Luces.

Promotional Programs

There are also opportunities to promote your events and sponsor our events! These Promotional Programs can target people geographically that are already Downtown through streetlight pole banners, in addition to Wayfinding and Kiosk poster placements.

Limitations may apply.

If you do not see your business in our DIRECTORY, please let us know or submit your listing HERE.

For more inquiries, e-mail [email protected]

Marketing With The DMD
Social Media

We’re active on Facebook, Instagram, TikTok, and X, promoting all things Downtown El Paso! If you’re hosting an event or opening a new business in the area, we’re happy to help amplify your message.

If you represent a Downtown business or organization, feel free to tag us or message us your promotions and activities. We can reshare stories and occasionally collaborate on posts, but please note that frequency and placement are not guaranteed.

Newsletter

The Downtown INSIDER Newsletter is a valuable tool for promoting events and happenings in Downtown El Paso, reaching over 10,500 subscribers each week. Whether you’re hosting a grand opening, special event, or community activation, the INSIDER helps get the word out.

To request inclusion, send a short blurb and a graphic to [email protected]. While we do our best to support local promotions, newsletter placement is not guaranteed and may vary based on space and content availability.

Text Messaging Platform

Want to get the word out about your Downtown El Paso business or event? Our text message platform makes it easy to reach over 2,500 people who love staying connected to what’s happening in DTEP!

It’s just a $25 annual fee to sign up, and you can use the platform anytime you’d like. Each message costs $0.25 per text sent out to each contact, making it a simple and affordable way to promote what you’re up to.

Submit your event to us if you’re planning something in DTEP!

For more inquiries, e-mail [email protected]

Sally The Alligator

Sally The Alligator is the official mascot of Downtown El Paso, unveiled in September 2024. She brings energy and excitement to promotional events, ribbon cuttings, and community gatherings, making every appearance unforgettable! Keep an eye out for Sally at Downtown events, spreading fun and local pride.