The DMD Marketing Program is dedicated to showcasing the vitality of Downtown El Paso through a variety of messaging, to include but limited to online content, via social media platforms, the Downtown INSIDER newsletter and Traditional deliverables include, banners, posters and multi-media advertising. Additionally, the DMD provides further opportunities to engage Downtown with contests, giveaways, and DMD generated events, such as the Downtown Barstool Open and the Downtown Fiesta de las Luces.