El Paso Downtown Management District “Spreads The Love” with 350 Roses Across Downtown El Paso
DOWNTOWN EL PASO, TX — Love filled the streets of Downtown El Paso today as the El Paso Downtown Management District (DMD) continued its annual “Spread The Love” Valentine’s Day activation. Throughout the afternoon, DMD staff surprised downtown visitors, employees, and business owners by handing out 350 roses, each paired with a heartfelt message to brighten their day.
The initiative created spontaneous moments of joy across the district, as recipients paused for photos, exchanged smiles, and shared the unexpected gesture with friends and colleagues. From office workers and restaurant staff to shoppers and visitors exploring Downtown, the roses served as a simple but meaningful reminder of connection and appreciation.
“Spreading the Love is our way of thanking the workers, visitors, and small business owners who bring energy and life to Downtown every day. It’s a simple gesture, but we hope it creates a meaningful moment and reminds people how valued they are,” said Ivan Bernal, Marketing and Communications Manager for the El Paso Downtown Management District.
Photos and b-roll from today’s activation are attached for media use.
The Downtown Management District continues to create engaging experiences that strengthen community connection and highlight Downtown El Paso as the heart of the city. Today’s Valentine’s Day activation served as a reminder that there’s always something to love about Downtown.
Photos/B-Roll: https://app.box.com/s/90eoe3e1qfy0nk7o6segldgi7mklgrvw
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Media Contact
Ivan Bernal
Marketing and Communications Manager
Cell: (915) 832-1544
[email protected]