Marketing

The DMD Marketing Program is dedicated to showcasing the vitality of Downtown El Paso through a variety of messaging, to include but not limited to online content, via social media platforms, the Downtown INSIDER newsletter, our text message platform and DowntownElPaso.com. Traditional deliverables include, banners, posters and multi-media advertising. Additionally, the DMD provides further opportunities to engage Downtown with contests, giveaways, and DMD generated events, such as the Downtown Barstool Open and the Downtown Fiesta de las Luces.

Promotional Programs

There are also opportunities to promote your events and sponsor our events! These Promotional Programs can target people geographically that are already Downtown through streetlight pole banners, in addition to Wayfinding and Kiosk poster placements.

Limitations may apply.

Promote your event or brand with high-visibility banners displayed along some of Downtown El Paso’s busiest streets. These eye-catching banners provide 24/7 exposure to thousands of pedestrians and drivers every day. Learn More

Place your message on strategically located wayfinding kiosks that help residents, employees, and visitors navigate Downtown. A cost-effective way to connect with your audience while supporting a trusted community resource. Learn More

If you do not see your business in our DIRECTORY, please let us know or submit your listing HERE.

For more inquiries, e-mail [email protected]

Marketing With The DMD
Social Media

We’re active on Facebook, Instagram, TikTok, and X, promoting all things Downtown El Paso! If you’re hosting an event or opening a new business in the area, we’re happy to help amplify your message.

If you represent a Downtown business or organization, feel free to tag us or message us your promotions and activities. We can reshare stories and occasionally collaborate on posts, but please note that frequency and placement are not guaranteed.

Text Messaging Platform

Promote your Downtown El Paso business promotions or upcoming events to over 2,500 subscribers with our Downtown Texting Platform! Share quick updates in 190 characters with two curated packages to choose from.

Small Business Package

For Downtown businesses promoting specials, sales, or in-store events.

  • $25 one-time sign-up fee
  • $75 per text
  • Limit: 1 text per quarter
Event Promotion Package

For event organizers looking to spread awareness and boost attendance.

  • $50 sign-up fee
  • $150 per text
  • Limit: Up to 3 texts per event

Submit your event to us if you’re planning something in DTEP!

For more inquiries, e-mail [email protected]

Newsletter

The Downtown INSIDER Newsletter is a valuable tool for promoting events and happenings in Downtown El Paso, reaching over 10,500 subscribers each week. Whether you’re hosting a grand opening, special event, or community activation, the INSIDER helps get the word out.

To request inclusion, send a short blurb and a graphic to [email protected]. While we do our best to support local promotions, newsletter placement is not guaranteed and may vary based on space and content availability.

Ribbon Cutting

The El Paso Downtown Management District (DMD) can coordinate your ribbon cutting to welcome you to Downtown El Paso. This service is of no charge to businesses within the DMD. This ceremony is held to celebrate your achievement and welcome you to Downtown El Paso. The invitation is open to friends, family, patrons, city officials, and the media.

We will:

  • Coordinate a time and date (typically weekdays in the afternoon).
  • Send out a media release to the media (media attendance is not guaranteed).
  • Provide ceremony ribbon & one pair of ceremonial scissors.
  • Optional: DMD Mascot, Sally The Alligator

For more information or to coordinate your ribbon cutting ceremony, please contact Ivan Bernal at [email protected].

Sally The Alligator

Sally The Alligator is the official mascot of Downtown El Paso, unveiled in September 2024. She brings energy and excitement to promotional events, ribbon cuttings, and community gatherings, making every appearance unforgettable! Keep an eye out for Sally at Downtown events, spreading fun and local pride.