Sally's Halloween Adventure
The Legend

Long ago, before San Jacinto Plaza was filled with lights and laughter, real alligators lived in its pond. The very first was Sally, curious, clever, and always wandering beyond the plaza to explore Downtown El Paso.

Each October, when the autumn moon glows, the legend says Sally returns to Downtown El Paso. She slips through the streets, leaving posters behind at her favorite shops for families and friends to discover.

Now it’s your turn to follow her path! From October 1st – October, 31st:

  • Find Sally’s posters at participating Downtown businesses.

  • Take a selfie with Sally’s posters at each stop.

  • Submit your photos online for prizes.

🎁 Visit all 10 locations → You’ll win a prize!
🎁 Visit at least 5 locations → You’ll be entered in a raffle to win!

This self-guided adventure runs all month long. It is a fun way to explore Downtown, celebrate the season, and see how far you can follow Sally’s trail before she disappears back into legend.

How to Play
  1. Find Sally’s posters at participating Downtown businesses.
  2. Check the map for all locations to visit.
  3. Take a selfie with each poster/store.
  4. Submit your photos below.

If you have any issues opening the form please email your photos to [email protected]

Participating Locations
Sally's Adventure Map

For help and any questions, please contact Ivan Bernal at [email protected]