Joe Frandina, owner of the Holiday Inn Express in Downtown El Paso, chiseled away at a building that used to be a Travel Lodge eventually crafting a modern boutique style hotel like a sculptor.
In 2000, Frandina purchased the original 1970 building from the original owners. “Conditions weren’t very favorable but I kept it as a Travel Lodge for a few years,” said Frandina. He quickly decided that the building needed work, “The first thing I did was remodel the interior and improve the conditions.”
With a long history and strong relationship with Holiday Inn, Frandina saw a window of opportunity and explored new franchising. “It is very unusual for a Travel Lodge to be converted to a Holiday Inn but at the time, there was no real Holiday Inn presence in El Paso and especially downtown.”
“In 2004, we had to rework the entire exterior before taking on the Holiday Inn Express brand. We completed this in 2005 and with it came a change in our customer base,” said Frandina. The new Holiday Inn Express took on more business minded clientele.
“Just like the city, we have become a corporate destination for business guests,” said Frandina. The hotel still attracts clientele from all walks of life, passing through our city or staying for special events.
“Over time, we have continually improved the amenities and completely replaced televisions with flat screens, all of the beds, pillow tops, box springs, carpeting, fridges and even the tub liners,” said Frandina.
Valerie Garcia, Sales and Marketing Director, emphasizes the changes that have kept this Holiday Inn Express competitive and modern, “We have adopted a hub concept that has a public area and work stations.” She further explains, “If this concept is designed properly, it really lends itself to the business guest.”
Frandina has observed over time that people have a desire to be around other people, even if they’re just here on business. They will migrate to the public areas, which have a clean design, great coffee and cinnamon rolls exclusively made for the Holiday Inn Express. “Whatever changes we make, they are always based on what people want,” adds Frandina.
“We aren’t a cookie cutter Holiday Inn Express. We have a boutique style with a newness that is attractive to our guests,” said Garcia.
A Valentine’s Day Package is being offered which includes, breakfast, shuttle service to a romantic restaurant within a 2 mile radius, a bottle of champagne and roses in the room, all for $99.
“Next year will mark our 10 year anniversary, but we are just going to keep updating the building and offer outstanding service to our guests,” said Frandina
For more information call 915-544-3333
Located at: 409 E Missouri Avenue