Before the Golden Goose even officially opened its doors back in 2011, the tattoo shop was nominated for a Best of the Best What’s Up! Weekly award by followers. Co-owners, David Hershman and Fabian Cobos already had a loyal base of clients they earned by doing tattoos at Renegade Tattoos before officially teaming up and opening a storefront location on the westside of El Paso. Subsequently the duo won the award three years in a row from 2012 to 2014.
The decision to move downtown at 203 S. El Paso Street from the lucrative westside area is firmly rooted in the team’s belief and passion for downtown revitalization. “We didn’t want to be on the sidelines anymore, and if anything we want to influence our clientele to come downtown,” said Fabian.
“Our waiting area is purposefully smaller so it encourages people to explore downtown,” said David.
Although the waiting area is smaller, the overall area is much larger and not at all imposing but instead feels like it is there simply to be filled with constant creative energy. The pair hand each other off with ease to inquisitive potential clients and us at the INSIDER, displaying a comfortable working relationship and trust. That trust and ability to work with others translates to their relationship with downtown neighbors.
“We gladly send our clients to the neighboring businesses for food, drinks and shows,” said David.
Fabian adds, “We’ve spent a lot of time here already with the [downtown] art shows. We were joking while talking with a few of the other business owners here that this should be called the ‘Aviary District,’ because we have Sparrow’s on the corner, Blackbird Cantina, us and Hello Day Café has a bird for a brand.”
Indeed, birds of a feather do flock together, and in this case have created the beginnings of a fertile nest that cradles the crowds of El Paso’s counter-culture scene. Complimentary businesses like venue Tricky Falls, and Dave’s Pawn shop cater to the type of clientele this area attracts. Food and drink is also readily available at Sparrow’s Spirits and Pies, open after 5 pm regularly, Hello Day Café, and the neighborhood bar Bowie Feathers.
Likeminded business owners will organically create synergistic micro-hubs, as we have seen on Franklin and Stanton Streets in the Office District – home to “Pride square,” the Gardner hotel, Pot Au Feu, Craft and Social and the area’s fulcrum, The Pizza Joint. Remarkably, all of those businesses are open after 5 pm.
This trend continues on this section of El Paso Street, with the addition of the Golden Goose Tattoo and Body Piercing Studio.
“Customers love this area, and weekends have a great crowd with high energy. Our business has actually increased since moving here,” said Fabian.
For more information or to make an appointment call (915) 219-8310